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Millionth visitor on 15 August

The Van Gogh Museum welcomed its millionth visitor in 2012 on 15 August, shortly before its temporary move to the Hermitage Amsterdam. In 2011 the millionth visitor had been welcomed a week earlier. Visitor numbers were very much in line with previous years. Of the total number of art lovers to visit the museum, 88% came from abroad and 12% from the Netherlands in the results to the end of July 2012. Over the previous five years the number of Dutch people to visit the museum had oscillated between 9% and 13%. There was a perceptible rise in the percentage share of tourists from Australia, Great Britain, Russia, Brazil, South Korea and China, plus increasing variation in Eastern European nationalities.